POWERHOUSE English online bookmaker William Hill has finally launched in Australia.
And, after purchasing sportingbet.com.au, centrebet.com and TomWaterhouse.com – installing its figure head as chief executive officer of William Hill Australia – it has finally bitten the bullet and begun phasing out the three brands.
But fear not, the brilliant sportingbet.com.au website is here to stay, with the William Hill branding the only difference punters will notice.
And that can only be a good thing, because the new WilliamHill.com.au is one of the best websites on the net for online gambling.
William Hill is a name synonymous with punting.
It is one of the oldest betting firms in the world, founded in 1934 by – you guessed it – William Hill.
Gambling was illegal in Britain at the time, but old Will was obviously a risk taker and saw there was a dollar to be made.
Fear not, the bookmaker now has a reputation as one of the most reputable firms in the world.
The company has changed hands many times in the past 80 odd years, owned over the journey by Sears Holdings, Grand Metropolitan and Brent Walker.
Japanese investment bank Nomura bought in the private equity firms Cinven and CVC Capital Partners.
The company has successful online offerings all over the world, as well as some 2300 bricks and mortar agencies in the UK, employing about 17000 people, with 240 of those in Australia.
The dreaded vigorish – or big – is standard in Australia and punters usually cough up between five and 10 per cent on their bets, depending on the market.
The website is obviously the place to be, but for those on the run, you’ll find there are apps available for your tablet (iPad), Android and iPhone systems. There’s also a mobile website if you don’t want to use the very functional apps.
The website copped a brilliant upgrade in the middle of 2014 and it really is the bees knees.
It’s very, very easy to use for even the most novice of punters.
It has virtually an ‘upside down L’ shaped hub down the left hand side and across the top where all the action happens.
When you choose your sport, the markets are so easy to access.
There is plenty of room in the middle of the screen to view the markets, but there is also the run down left hand side menu that shows other markets and events in your category – as well as other sports on offer. And if you want to place a bet it really is as easy as point and click.
Just place your cursor over the odds for the bet that you want to make, click and watch it get added to your slip.
It will appear in your bet slip in the top right hand corner, with a little red mark indicating how many active bets you have.
You can add as many bets as you like before you input your stake and click to sign your hard earned away.
The good thing is, you’ll never lose track of a bet or how much you have staked, because this all appears cumulatively on your slip.
If you want a market, chances are WilliamHill.com.au will have it.
Love your Aussie Rules? You’re covered. Fancy a punt on the crash and bash of the NRL? Ditto. A-league, Super Rugby, NBL – just about anything worth a flutter in Aussie sport – is available.
And the markets are also more than competitive.
But the buck doesn’t stop with Australian sport.
You’ll find hundreds of markets on the uber athletic NBA, America’s favourite pastime, the MLB, and the monsters in the NFL.
And what about those soccer markets? There are hundreds of them. From the EPL, to Spain to Italy to the Champions League. If you want to get a bet on your favourite team, WilliamHill.com.au is the place to be.
Enough about the sports.
What about those beautiful thoroughbreds? The boys in the sulky? The dishlickers?
All the TAB meetings are covered, as well as some very generous markets on international races.
William Hill has joined the growing trend of offering novelty, political and entertainment bets, with elections all the rage as well as winners of popular reality television shows.
Bet for as little as $1 with WilliamHill.com.au.
That’s for your super mega multis obviously.
If you want to have a dabble on the horses or greys, bets start at $2, along with some of the more exotic bets.
If you’re lucky enough to be a big spender, the bookie will obviously scrutinise what is happening and maximum bet amounts really depend on what market you’re laying the bet on.
Visit the site for more info on this, but max bets will usually be in the range of $500 to $25,000.
PayPal is just ace.
It’s one of the easiest ways to move money that you’ll find.
And this is one of the things that really sets the William Hill boys apart.
Chances are you’ve bought something of ebay before and that means you’ve probably got a PayPal account.
And hey, if you haven’t, it is that easy to sign up it’s not funny.
So you can use that to move your money between your betting account. It’s that easy.
And while PayPal is the ace in the hole, there are obviously the more traditional payment methods available to punters.
When you hit the banking tab, it pops up in a small floating window and gives you its full, undivided attention, blacking out the rest of the screen so you can concentrate on what needs to be done – you’re dealing with your cash here and you want to get it right.
William Hill promises that it’s 100 per cent secure, using accepted security standards.
There are menus available across the top that provide deposit options.
If you want to get your bet on quick, you obviously need to use something that provides an instant deposit.
Apart from PayPal, you can use Skrill (Moneybookers) and PoLi, as well as your traditional credit card. Most of those are instant. If you can afford to wait a little while, sometimes 48 hours or more, then bank transfer could be your go, but that can be a bit of a pain if you’re keen to get on quick!
And it’s the same for getting your money back!
If you want to withdraw your winnings, it can take up to 48 hours, which is pretty much due to the banks.
WilliamHill.com.au employs only the best security for your accounts, so you can transfer and bet safe in the knowledge that it adheres to the strictest of rules and regulations in Australia.
The powerful Verisign Secure site is licensed in Australia by the Northern Territory Racing and Gaming commission.
Most punters know that in Australia the gambling industry is as tightly regulated as almost any, meaning reputable bookmakers must either shape up or ship off when it comes to customer protection.
The much vaunted 128-bit Secure Sockets Layer (SSL) encryption – the same technology many of the big banks around the world use – protects every single deposit and every single withdrawal made to WilliamHill.com.au.
That means you don’t have to worry about your personal details being leaked or your security being breached.
Haven’t got time to get to the desktop and log on? Forgot to throw one of your bets on before you left home in the morning?
Never fear, William Hill has fantastic interfaces for mobile betting.
Apps for those on the go are available for Apple iPhone and iPad, and Android smartphones and tablets.
And if you don’t want to download the very functional apps – too much data? – you can still get on through your device’s web browser on the mobile version of the website – just type the address in.
The mobile version of the website is almost the same as the apps, except it is a ‘lite’ version, using less data and therefore should load quicker for those who may have slower phones.
We love the clean designs of the apps for smartphones, they have attractive lines and are very easy to use – just like the website.
It’s no sweat to navigate between your sports or racing markets and you can perform all the same tasks, like deposits and withdrawals from your little hand held device.
The bet slip is easy to find and it’s easy to place your bets.
It’s just too easy – If you’re a William Hill customer, go and download it here now!
To download the correct app for you device you can use the links at the top of this page, or visit the mobile website.
Like most of our recommended online bookmakers, our favourite piece of customer service is the ability to access the live chat, 24 hours a day, seven days a week. So, even if you’re watching a bleary eyed 4am English Premier League game, if you’ve got any type of issue – or you just want them to hurry up and pay out so you can get the next one on, you can hop on the web and speak to an assistant through the custom chat box.
Apart from the 24-7 live chat, there are also the more traditional methods of securing customer support.
If you’re more partial to hearing a human voice on the other end of the line, there is always the toll free phone support.
Just pick up the phone and give them a call and they’ll be more than happy to help with your issue.
If neither of those options tickle your fancy and the matter isn’t too urgent, just fire off an email and wait for someone to get back to you.
Any one dealing with your query will be well trained and equipped to help you out, they have all the answers if you’re able to convey your issues cogently – just be clear and they’ll probably be able to fix it.
Racing: 1800 238 005
Sport: 1800 238 001
Customer Service: 1800 007 238
Fax: 1800 007 307
Postal Address: Post office box 700 Parap, Northern Territory, AUS, 0804
You’ll never hear the crew at AustralianGambling.com.au endorsing any Mickey Mouse bookmakers.
William Hill is the real deal.
It has more than 80 years of history behind it, having been established in 1934 and has a track record of looking after punters.
It offers very competitive odds and is obviously a monster in the UK, but is also one of the biggest betting agencies in Australia.
Chief Executive Officer Tom Waterhouse, while not everyone’s cup of tea, is undeniably one of the great minds in Australia for knowing – and giving – punters what they want.
Before Waterhouse sold his bookmaker to William Hill and took the top job, respected figure Michael Sullivan was the main man.
And with that knowledge, you can’t go wrong with William Hill for the most competitive odds, bets bonuses and best customer service in the betting world.
And if you care little for who runs the show, but want the best online punting experience possible, look know further than our friends at William Hill.
As we’ve mentioned, it provides a host of ways to bet, from mobile, to the web and its unique website is a welcome change from the stock as a rock sites of some of its competitors.
It’s easy to navigate and even easier to get your bet on.
While we always recommend having multiple betting accounts to ensure you’re getting the best odds and bang for your buck, WilliamHill.com.au is the perfect starting point for a punter.
We only endorse bookmakers we punt with, so if we’re enjoying the experience, we’re sure you will too.
Remember, happy punting, but punt within your means.